Vero pros and cons

Vero pros and cons

Not another social media platform. Oh no! Not Vero! I don’t know about you but I was already on social media overload when Vero popped up on my radar. I’m not sure if it will go anywhere but I’m testing it out anyway. It will either blow up or...
Who do you hire

Who do you hire

Who do you hire for what and when? It can be a challenge to hire the right person but hopefully this mini guide will help. One person may be good at only one of these roles or they may have some experience with all of these roles in their career. If you hire one, they...
How to use hashtags

How to use hashtags

I’ve recently seen some really bad examples of hashtag use so I thought I might give it a go and write about it. Maybe it will help you use hashtags in the future. Hashtags that fail I saw a post on Facebook that went something like this “I’m...
Less but better

Less but better

You can save yourself some space and get more readability on your materials if you use fewer words. Less is not just “more” but better. If you have fewer words you are calling attention to the right words. You have less competition in the space. Just think...
Fishing for your niche

Fishing for your niche

I want to tell you about fishing for your niche. Your very own niche. That avatar that you’re marketing too. But let me first tell you a story. I promise it’s relevant even though it is a travel related story. (side note — I learn a lot from travel) Red...
Become a best selling author

Become a best selling author

How to become a best selling author? Step one: write a book All the years I’ve been traveling people have asked me for travel advice. I usually dole out what I can but I have so much advice, it would never fit into any single conversation. Plus, I noticed that...