Photoshop and logo design?

Did someone say, Photoshop and logo design?

Just say no.

Photoshop is not the best for logo design, especially if you plan to grow your business.

Always make sure your logo is not being designed in Adobe Photoshop. Make sure it is being designed in a vector program like Adobe Illustrator (keep reading if you don’t understand this quite yet). You never know where you want to put your logo down the road. If you have a small logo file that is not vector and you want to put it on a banner or even a billboard it will not be crisp and clear. It will appear blurry or pixelated, including on smaller applications like business cards. This gives off a rather unprofessional appearance. You want your logo to have confidence and shine so just say no to Photoshop and logo design!

You will have to pay more for a better logo, but in the long run it will save you money or even gain you money. You’ll look more polished and professional and you may get gigs you wouldn’t have otherwise received with a bad looking logo. Plus, you’ll get to have snazzy car graphics if you wanted them. Or maybe one day your logo will be emblazoned on your own private jet. In order to make these things look their best you’ll need a logo that scales. What’s this, you ask? A vector logo scales without losing any quality. It will always appear as crisp and clear small as it does big. No compromising quality for size. Plus, you won’t have one of those logos that always has a white background….as long as you send the right file format for all those programs/flyers/posters/partnerships where your logo will appear. You’ll stand out from the competition and not be the eye sore in the mix.

Photoshop is good for:
Editing photos
Saving photos to print
Saving photos for online use
Creating web banners (72 dpi)
Optimizing photos for the web

Photoshop is not good for:
Business cards even if they include a photo
Typography on anything that you intend to print
Logo design (you need a vector logo)
Printed posters and flyers
Printed banners
Printed postcards or brochures
Printed…almost anything except listed in “Photoshop is good for”

Have I convinced you about Photoshop and logo design? I hope so.