Six second signage

Six second signage

Six second signage What do I mean by that? It’s not just about billboards. It’s all road signs or signage as some may say. I noticed this sign in Alaska while on my recent visit. I wanted to share it with all of you because I wasn’t sure it was...
What does your ad really say

What does your ad really say

There’s the old saying you don’t know what you don’t know. Somewhat annoying but also true. This rule applies to all things in life including advertising and branding to the photos, fonts and colors you use in an ad or on your other materials. I saw...
Less but better

Less but better

You can save yourself some space and get more readability on your materials if you use fewer words. Less is not just “more” but better. If you have fewer words you are calling attention to the right words. You have less competition in the space. Just think...