What is your why in business?

Part of what I like to do when taking on a new client is get to know their “why”. Why do you do what you do? What do your clients need from you and why do they need it? If you know your “why”, are you telling your clients already? If not, you should be!

People give business cards but maybe they don’t know what graphic design is and why they need it. Maybe you’re a designer, but they don’t know why you are any different than the other designer whose business card they just got.  Perhaps you’re an attorney but you specialize in medical law. In both of these instances it’s most helpful to tell people why you do what you do and what it is that you do differently. Make it a super short sentence that you include on your business card. On your website, go into more detail or use that same sentence. No matter what it is, your “why” can make the decision to hire you that much quicker or not hire you at all.

If you want to know about why the “why” is important watch one of my favorite TED talks here. If you don’t know your “why” it can help. You can also work with someone to help you do this. I know it’s part of my creative process to investigate questions like this and so much more!


What’s your why in business? Or, in other words, what motivates you to rise above the noise and work towards reaching your goals?

My why’s:

Freedom to create my life as I want it and enjoy my location independence by traveling the world

Empower women to look more polished and professional in business with my designs

The world could always use more “good design”

Help other entrepreneurs / business owners continue to have the success and freedom of working for themselves by outsourcing the stuff that they shouldn’t be spending time on  i.e. design and focusing on what they are good at