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Why trust your logo design to strangers

by Melissa D Jones | Mar 31, 2015 | Branding, Logo | 0 comments

Why would you trust strangers to decide what your final logo design?

This is what people do when they crowd-source their logo design to strangers.

I’ve seen it time and time again, people post their two or three final logo designs on social media for their fans and followers to vote. We can only speak to the visual as that’s all we know about you. But who are “we”? A collection of your friends from grade school to now; competitors, or perhaps they are all business related?

Be careful when soliciting advice from social media without much context to help the viewer. You may get feedback that doesn’t really help your business. You may get something that looks pretty but doesn’t really speak to your company or your target audience. I’m not saying you shouldn’t ask for feedback but you should give them some context and ask people that can give you honest, helpful to (your) business feedback. Who would that be? People that are in your target audience, people that know the business you are starting or improving, people that are business savvy, people that work in the same field but aren’t in direct competition with you. A good example: an electrician is not going to ask all his friends on Facebook if his wiring looks correct. What do most of those people know about wiring?

If you haven’t invested in your logo yet, check out these blog posts:

What is logo design?

Why you need a vector logo

Just say no to Photoshop for your logo

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